Spa in the Woods Timmins
Working with Rebecca Daigle and the Spa in the Woods Timmins (previously Beauty by Becky) team was a dream! Together we completed a re-branding in honour of a decade in business. I was fortunate to have carte blanche to re-imagine everything from the name, the logo and every aspect of the Spa’s branding: new brand guide, graphic designs (signage, business cards, gift certificates, stickers, etc), luxurious leather custom guest menus with detailed service descriptions and beautiful interior design with carefully sourced furniture and accessories. We designed and created a new website www.spainthewoods.ca and social media accounts on Facebook and Instagram @spainthewoods. We implemented strategies for consistency across platforms. We also consulted on hospitality best practices to ensure a flawless guest experience.
The finished result is a polished and refreshed space with a recognizable brand that is prepared to take on new challenges. Check out Timmins’ own little piece of heaven, the Spa in the Woods in person or on social media.
Before
After
Project Achievements:
Named one of the “Top 25 Spas in Canada”, Canadian Spa & Wellness Awards, 2023
Winner of “TD Small Business of the Year Award”, Timmins Chamber of Commerce Nova Awards, 2022
Orchestrated and oversaw a full rebrand of the Spa’s new name, new location, and new facility
Directed all creative project initiatives from conceptualization though development, implementation, and management
Designed and created new brand guide (logo, icons, colours, fonts, voice)
Consulted on business strategy, policies, creative direction, and service offerings
Designed/edited new Spa services menu, stationary, gift certificates, signage, waiver
Decorated the facility (provided 3D mock-up designs throughout the process) and sourced materials including furniture, accessories, menus, signage
Developed social media accounts and strategies including campaigns and contests
Created a new user-friendly website and managed all the content creation
Implemented systems to for improved booking efficiency and client management (standardized automated messages, FAQs, booking policies)
Partnered with community members to execute online and in-house marketing initiatives
Coordinated and developed Artists or Northern Ontario series to feature local artists and artisans
Successfully presented ongoing social media and reputation management proposal
Oversaw talent and schedule for two professional photo shoots and a video shoot for to develop marketing materials
Designed posters to market services in the Spa
Facility Photography: Emma-Lee Art & Photography